PROJECT

Dakine

TYPE OF PROJECT

Product Design // Package Design

INTRODUCTION

The challenge was to create a product line for Dakine that promotes local, independent surf artists and gives back through projectBlue.

The solution is a traction pad collection that exhibits surf artist Alex Krastev’s work. Each pad features a different work of art, making them stand out amongst the many geometric shapes in the other two, competing, traction pad companies. This gives the user the ability to express their unique identity with a more creative product.

This was a class project. To see more of surf artist Alex Krastev's work click here and visit the Future Seas blog.