Digital Design // Email Design // UI Design


For the past two and a half years I have been working as a Graphic Designer for Fanatics Inc., the global leader in licensed sports merchandise.

This site is one of the first partner sites to switch over to the new, more user-friendly format. As the lead designer for the NFL partners I was tasked with creating a new layout that satisfied the needs of both the consumer and the business. The result is a cleaner, more stream-lined look than the previous NFL layouts. The new format allows room for wider graphics in which I limited product numbers and used larger product shots. The goal was to give the user a less cluttered and more focused shopping experience while adding smaller buttons for lesser categories to meet the demands of business.