PROJECT

Team

USA Shop

TYPE OF PROJECT

Digital Design // Email Design // UI Design

INTRODUCTION

While working at Fanatics Inc. I have had the privilage of designing the Team USA Shop. This has provided me the opportunity to work closely with the Fanatics Business Management team and the U.S. Olympic Committee Marketing and Design team to meet their vision of a clean, lifestyle centered design that was Olympic ready. To achieve this, I utilize athlete images, simple product spots, and plenty of white space. We wanted an updated, easy to navigate site with minimal clutter. It has been a rewarding experience to work with the USOC team and watch the site grow and evolve during the busy Olympic season.